case study

Transformation in Project Management for a Global Automotive Engineering Technology Company

April 16, 2024



In the rapidly evolving automotive industry, engineering and technology companies face the immense challenge of managing complex projects that span multiple countries and technological domains. This case study delves into how a leading global automotive engineering technology company, operating in the domains of Engineering R&D, PLM (Product Lifecycle Management), and Connected Enterprise IT, transformed its project management processes to overcome significant business challenges. With a geographical presence in India, the UK, the US, China, Japan, Thailand, Romania, Germany, and France, the company sought a comprehensive solution to streamline its operations.

Industry Context

The automotive engineering technology sector is at the forefront of innovation, pushing boundaries in design, development, and implementation of advanced vehicle technologies. However, the complexity of global operations, especially in R&D and PLM, presents unique challenges in project management, resource allocation, and financial oversight. These challenges necessitate a robust solution that can adapt to the dynamic needs of the industry while ensuring efficiency and scalability.

Key Business Challenges

The company faced several critical challenges that hindered its operational efficiency and project success:

1. Lack of Visibility into the CRM Pipeline: Without clear insights into customer relationships and potential projects, strategic planning was significantly hampered.

2. Resource Availability: Ineffective visibility into resource availability led to suboptimal project staffing and resource utilization.

3. Risks & Issues Management: The absence of a robust system for identifying and mitigating risks resulted in project delays and cost overruns.

4. Cash Burn Rate Visibility: The inability to monitor cash flow and burn rate in real-time affected financial planning and sustainability.

5. Project Portfolio Consolidation: The lack of a unified view of project portfolios made it difficult to assess overall performance and align projects with business objectives.

6. Knowledge Distribution: Knowledge silos across departments and geographies impeded the sharing of insights and best practices.

Solution by Kytes PSA

To address these challenges, the company implemented Kytes, a comprehensive project management solution encompassing various modules designed to streamline operations and enhance visibility across all aspects of project management. The Kytes solution included:

1. Proposal Management:

Streamlining proposal creation and tracking to enhance the CRM pipeline's efficiency.

Project & Portfolio Management: Providing a unified view of all projects to facilitate better planning and execution.

2. Program Management:

Ensuring alignment of multiple projects with overarching business goals.

Project Financials: Offering real-time visibility into project costs, revenues, and cash burn rates.

3. Project Resources:

Efficient management of resource allocation and utilization across projects.

4. Project Risks & Issues:

Identifying and mitigating risks proactively to avoid project delays and cost overruns.

5. Internal Requests and Project Documentation:

Streamlining document management and internal communications to enhance collaboration.

6. Timesheets & Leaves, Project Meetings:

Facilitating efficient time management and meeting scheduling.

7. Knowledge Management:

Centralizing knowledge storage and sharing to break down silos.

8. Procurement, Customer Satisfaction:

Improving procurement processes and tracking customer satisfaction metrics.

9. Social Collaboration, Mobile Application:

Enabling seamless collaboration and access to project management tools on-the-go.

Systems Integration

To ensure a seamless operation and maximize the utility of Kytes, the solution was integrated with several key systems:

SAP and MS Dynamics: For enterprise resource planning and customer relationship management.

LDAP: For directory services and user management.

Margin Calculator and SAP Success Factors: For financial analysis and human resources management.

PLM: To integrate product lifecycle management processes.

Kytes Business Impact

The implementation of Kytes had a profound impact on the company's project management capabilities and overall business performance:

Digitization of Project Management:

Kytes facilitated a completely digitized project management environment, significantly enhancing efficiency and accuracy.

Visibility into Opportunities:

With Kytes, the company gained clear visibility into new opportunities, enabling better strategic planning.

Resource Management:

Complete management of resources was achieved, ensuring optimal allocation and utilization.

Invoicing and Financial Visibility:

All invoicing became streamlined through Kytes, along with comprehensive visibility into the project cash burn, improving financial planning and sustainability.


The transformation brought about by Kytes in the global automotive engineering technology company showcases the power of digital solutions in overcoming complex project management challenges. By embracing a holistic and integrated project management system, the company not only streamlined its operations across multiple geographies and domains but also positioned itself for sustainable growth and innovation in the competitive automotive industry landscape.

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